Key elements that are critical for the success of change in a program may be promoted through planned change and involves the following strategies: developing the needs for change, zeroing on change problem, establishing goals and intention of action, committing to action, and stabilizing the change
1. Development of a Need for Change
In order for change to occur, the potential client usually experiences problems that create tension within the system. To trigger the change, the client system must be brought into the state of problem awareness. Once the client is aware of the problem, they can be motivated to desire a change and recognize the need to seek outside help.
2. Zeroing the Problem
This phase of change usually deals with the collection, analysis and interpretation of data about the client system’s problems. The change-agent will work with the client system to clarify problems and make diagnosis. The process of change will depend upon the understanding and acceptance of the diagnosis by the client.
3. Establishing Goals and Intention of Action
The change process usually involves translation of the diagnostic insights into ideas of alternative means of action followed by the direction of change being defined. This phase denotes the program designing stage which includes committing resources and identifying action steps to be taken.
4. Committing to action
This refers to the implementation process in affecting change. Plans are launched into practical and actual situation.
5. Stabilization of Change
This is the phase where change has been accomplished, stabilized and remains a permanent character of the client system. The mechanism involved in the process includes the confirmation of practice or behavior change by other members of the client system, feedback and reinforcement. The planned change may be stabilized when it is supported by the structural changes of the system. At this stage, the roles of change-agents are critical to ensure planned change takes place smoothly.
Institutions are important aspects of structural-functionalism. Important social institutions such as religion, youth club, professional association and providers, etc. can help to promote social change in coping up with these trying times. Since each of these institutions is established based on similar interest, conflict perspective can promote change that appeal to the interest group.
Another aspect that can be identified in a society is the communication process and structure. There is a need to identify key communicators to help the change-agent promote change. Authority and opinion leaders can help extend new ideas to the rest of society. Key communications can be established at various locations in the society to provide a system of interpersonal communication network.