They started their career as infants whereby they were tasted in the single role of Michelle Tanner -the cute baby of the Full House

Olsen Twins In Full House

family. They were hired at the age of six months and filming began when they were nine months old.

Everyone loved Michelle Tanner, the wisecracking baby and little girls around the world went berserk over Michelle. With this, the Olsen twins’ parents saw this as an opportunity to promote their little twin girls’ image.

At the age of 7, Mary-Kate and Ashley with their then-manager, co-founded Dualstar Entertainment – a global brand management company with the specific goal of leveraging the popu­larity of these little twin girls.

Mary-Kate and Ashley made several straight-to-video movies as well as TV shows and even licensed their names to furniture and clothing lines for preteens — girls age 5 to 12. As they matured, their fashion sense bloomed. Mary-Kate and Ashley then moved on to start a clothing line in Wal-Mart stores for girls age 4-14 as well together with a beauty line called “Mary-Kate and Ashley: Real fashion for real girls”.

I’ll never forget the day I watched a secre­tary outsell a team of sales veterans.

The company sold consulting services. That morning I’d met with some of their less successful reps. Most of them knew exactly why they weren’t selling. “Our prices are just too high,” they assured me repeatedly. I’d heard it before. As we all know, price is often the single biggest obstacle for acquiring new business. It’s also the number one excuse of unsuccessful marketing and salespeople.

Now, I was riding with Helen Daniels, secretary to the boss and the person who’d handled new business inquiries before the pros had been hired: handled them, I’d been told, with great success. I wanted to see just how she’d done it.

It was told that you should never try and name your own company yourself. You cannot be objective enough to come up with the perfect company name. I thought about this, and decided to look into it further. It seemed ludicrous to me that a stranger could have a better feel about your eventual company name than you could.

I accept that they would have more experience in this field, but your company is ‘your baby’ and most probably was formed from ‘gut instinct’. I say use that `gut instinct’ and have a shot at naming your own company yourself. It’s FREE, and all it will cost you is a bit of time.

Every start-up needs to scale operations, especially development at some point of time. However, they face many challenges such as

A)      Availability of required skill set in the local geography to the build the right R&D.

B)      High costs of hiring people with desired expertise. Additional costs in benefits administration and in general taking a longer term liability while the business has yet to prove itself.

C)      Additional funds requirement to scale up infrastructure to match with the team expansion.

D)      Founder management getting swamped with operational issues due to increased team size while they need to focus more on technology, raising funds and new customer acquisition.