MASTER is an acronym for:
M:eet People (preparation, prospecting, positioning)
A:sk Questions (probing/interviewing/ needs analysis/investigating)
S:ell Benefits (presentation and persuasion)
T:ackle Objections (objection handling and negotiation)
E:ncourage to Buy (closing)
R:elationship Building (follow-up and service)
There are two things to MASTER in S:elling benefits – design and delivery. Design is the structure of the presentation. Delivery is the skill to persuade the buyer to buy.